Nov. 2015 CAPS I

Marketing & Communications Strategies
for Aging & Accessibility (CAPS I)
Millions of Americans are living longer and more active lives, and with their changing lifestyles, maturing Americans are also looking
to revitalize their home environments. Identifying these opportunities and developing the skills to interact with 50+ customers can
help you grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving
population, and take advantage of one of the fastest growing market segments in remodeling and related industries.

As a graduate of this course, you will be able to:
• Explain the three segments within the Aging in Place market that
present business opportunities for building professionals.
• Implement a process for promoting new opportunities for products
and services in the Aging in Place market.
• Enhance your sales process with effective techniques for the Aging Place Market

Designation Credit: CAPS; Master CSP
Continuing Education Credit: CAPS; CGA; CGB; CGR; CSP; CMP; GMB; Master CSP; MIRM; 0.6 AOTA CEUs